Economic Impact Study

Examine the size and shape of the music industry, night life is measured by number of businesses and total employment, payroll size, and revenues.

They study the availability, affordability and accessibility of live music, measured by numbers of performances, tickets sold, sell-out rates and gross receipts for these shows. performed by the biggest stars and the most critically acclaimed artists, size of venues, range of musical offerings, number of grassroots performers and geographical distribution of venues. Viewed from all of these angles, A city would show it’s impressive strength as a music city or a night life area.

The city would be ranked among metropolitan areas in the size of music industry, as measured by overall employment, number of business establishments, payroll size and sales.

The city would be ranked among all U.S. cities in the number of concerts and p performances during a specific period of time. If it has a strong live music scene that is attractive to tourists and the “creative class,” does it offer an impressive number of affordable tickets to high quality shows? Does it have specialized musical venues?

MUSIC INDUSTRY EMPLOYMENT:

Working musicians may form the heart of a city’s music industry. Among the 50 largest metropolitan areas examined in studies, rankings in the number of musicians and musical groups employed are reviewed. A total of area residents working in the core musical sub-industries employed by companies that record, publish, produce, or broadcast music or that make, sell, or repair musical instruments are included. Studies that explore the local economic impact of the music industry generally measure the size of related but peripheral musical sub-industries. From teachers to agents and promoters to the owners and operators of performance venues, these people are crucial to the way the for-profit music world works. Data available on a nationwide basis do not always allow for precise measurement of the music-related portion of the employment, payroll, or revenue in these sub-industries. When both core and peripheral components of the music industry are combined, in terms of number of employees, total payroll, and total revenues generated it is clear that the music industry has a significant economic impact on not only because of the tax revenues it generates but also because the music industry creates jobs beyond itself. A statistical analysis of counties nationwide suggests a strong relationship between local music industry employment and overall county-level job growth.

GEOGRAPHIC DISTRIBUTION OF MUSIC VENUES

Because sociological research has shown that cultural omnivores tend to be better educated and wealthier than the average person, a city’s highly diversified music club scene has the potential to give the city an advantage in attracting this coveted demographic. A city’s musical smorgasbord may not be as visible to visitors and newcomers as the because its clubs are not as geographically concentrated Live music clubs in some cities for instance are packed into a few blocks. In other cities, clubs are scattered relatively evenly across many blocks or miles rather than clustered within walkable neighborhoods. Even those genre-specific clubs that had once been more geographically concentrated are now spread out.

MUSIC FANS AND AFICIONADOS

A city’s concert scene is compared to other U.S. city, and in that comparison are several important measures tickets sold for live performances of musicians touring the number of musical performers who are highly regarded by aficionados and critics and the study reveals if fans are more able than fans elsewhere to secure a ticket at an affordable price to a show in a relatively intimate venue.

A CITY OF AND FOR MUSICAL OMNIVORES BY POPULATION PER SQUARE MILE:

A city can boast a uniquely vibrant and varied array of musical offerings but the study can reveal the portion of the performance capacity by large venues and examines the range of venue sizes— and musical experiences—it offers in clubs and small venues. This variety makes a great city for musical adventurers and people with specialized preferences. As is the case in most cities, the majority of music club seats are in venues that do not specialize in any particular kind of music. The specialty-music scene may provide a much larger segment of available seats than in mega-city rivals.